» Paul Smith for Rhodia
Paul Smith, the world-famous British fashion designer, is a Rhodia fanatic. Paul Smith clothes are sold either in his own Paul Smith shops or in selected shops across the world.
Paul Smith is global – the collection is wholesaled to thirty five countries and has fourteen shops in England. Paul Smith shops are found in London, Nottingham, Paris, Milan, New York, Hong Kong, Singapore, Taiwan, the Philippines, Korea, Kuwait, U.A.E. – and over two hundred throughout Japan. Paul remains fully involved in the Japanese business; designing the clothes, choosing the fabrics, approving the shop locations and overseeing every development within the company. Paul Smith also has impressive and diverse showrooms in London, Paris, Milan, New York and Tokyo.
Paul Smith continues to be an integral part of the company; he is both designer and chairman. Paul Smith is continually involved in every aspect of the business and as a result, Paul Smith Limited retains a personal touch often lost in companies of a similar size.
Rhodia has signed an agreement with Paul Smith to create and sell a line of Paul Smith Rhodia pads. It will include 4 different sizes. Prices will be 20 to 25% above traditional Rhodia pads prices. These products will be sold only in some special shops: Paul Smith boutiques and a selection of high standing stationery shops approved by the designer himself.