» Orange You Glad That You Asked?
Do you know how our signature orange Rhodia cover came to be? I’d like to tell you a story that includes double agents, high speed car chases, mystery and intrigue, but the truth of the matter is that back in the early 1930’s, it was the only colored paper available in France. Isn’t it funny the way that simple circumstance can create something so well loved?
Now let’s for a moment, speculate on why orange was the only colored paper available. I”m guessing that it was likely something produced for a different purpose – but what could that have been? The first thing that comes to my mind would be food packaging, but I haven’t the foggiest notion beyond that.