» Orange You Glad That You Asked?
Do you know how our signature orange Rhodia cover came to be? I’d like to tell you a story that includes double agents, high speed car chases, mystery and intrigue, but the truth of the matter is that back in the early 1930′s, it was the only colored paper available in France. Isn’t it funny the way that simple circumstance can create something so well loved?
Now let’s for a moment, speculate on why orange was the only colored paper available. I”m guessing that it was likely something produced for a different purpose – but what could that have been? The first thing that comes to my mind would be food packaging, but I haven’t the foggiest notion beyond that.
Any guesses?
Image courtesy of Drew Valenti - follow drewvalanti on Instagram.
Comments
Interesting. Military (army) purposes?
It was a color you could use that didn’t go with any one political ideology brewing at the time and therefore deemed safe for using? Or, it was the only color available because all other colored paper (or the dyes used to make them) already had a designated use–perhaps military?
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